AI success pushed Microsoft to its highest-ever market value - where does it go from here?

Microsoft was briefing worth over $3 trillion

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

In a historical achievement,Microsoft’s stock market value surpassed the $3 trillion mark, making it only the second company to ever reach that level.

The news saw Microsoft retain its position as the world’s second most valuable company, trailing very closely behindApple.

The two rival companies have been engaged in a neck-and-neck battle for supremacy in the market since the start of the year, and for a short period, Microsoft surpassed Apple, making it the most valuable in the world.

Will Microsoft become the world’s most valuable company?

Will Microsoft become the world’s most valuable company?

Microsoft’s shares hit a record high of $405.63 on January 24, marking a 1.7% increase and enabling it to become the world’s most valuable company at over $3 trillion. By the end of the day, shares dropped to $402.56, leaving it with a valuation of $2.99 trillion.

The company’s huge success has been largely put down to its heavy investments in artificial intelligence, including its decision to backChatGPT-makerOpenAI. The investment positions Microsoft as a front-runner in the competitive and emerging landscape of AI, putting it ahead of rivals likeAmazonandGoogle, even giving it a chance of surpassing Apple’s position as the world’s most valuable company more permanently.

Using OpenAI’s technology, Microsoft has been injecting generative AI into most of its core products, including a new search experience inBingand the Copilot-branded worker aids within its 365 suite.

On the other side of the fence, speculation has it that Apple could be facing struggles as iPhone demand plummets in China, leading it to announce rare discounts on its popular smartphone.

Are you a pro? Subscribe to our newsletter

Are you a pro? Subscribe to our newsletter

Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!

Looking ahead, Microsoft will file its second-quarter results later this month, and more than 90% of the analysts being tracked byBloomberg(viaYahoo Finance) recommend buying shares in the company.

Only time will tell whether Microsoft can solidify a position of the world’s most valuable company more permanently, but current projections make that an extremely plausible proposition.

More from TechRadar Pro

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

Samsung plans record-breaking 400-layer NAND chip that could be key to breaking 200TB barrier for ultra large capacity AI hyperscaler SSDs

Adobe’s decision to eliminate perpetual licensing for its Elements software has stirred controversy among consumers

New fanless cooling technology enhances energy efficiency for AI workloads by achieving a 90% reduction in cooling power consumption