AMD CEO talks sacrificing budget-friendly CPUs in favor of making high-end chips
AMD’s Lisu Su explains that the company left some segments “under serviced” due to the global chip shortage.
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What you need to know
AMD CEO Lisu SU recently discussed the global chip shortage and decisions that the company made to try to meet the demands of customers. During the shortage, Su admitted that AMD has prioritized high-end SKUs, such as theRyzen 5000 seriesat the expense of lower end tech. Su’s comments came at a JPMorgan conference yesterday (viaSeeking Alpha).
“When we think about prioritization, it’s around ensuring that we are giving our customers sort of what they need to advance their product lines and their product objectives,” explained Su when asked about the high demand for computing tech.
Su continued, “Here is some compute that we’re leaving under serviced … if you look at some of the segments in the PC market, sort of the lower end of the PC market, we have prioritized some of the higher-end commercial SKUs and gaming SKUS and those kinds of things.”
AMD prioritized higher-end CPUs to meet the demands of customers. Su explained that at the moment, supply chains focus on delivering what end customers want, not filling up shelves.
The global chip shortage has made it difficult to purchase both CPUs and GPUs from both the high-end and low-end. As a result, anyone that wants tobuild their own PCstruggles to do so at a budget.
Several companies and governments, including theU.S., China, and South Korea, have laid out plans to address the global chip shortage, but it will take time for those efforts to yield fruit.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
