Apple now says ‘TRY THE NEW SAFARI’ when you use Microsoft Edge
Apple now suggests using its own browser when you open up Microsoft Edge.
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What you need to know
Microsoft, Google, and Apple all try various ways to get people to use their respective apps and services. The latest effort from Apple tries to sway people away from Microsoft Edge on macOS in favor of Apple’s own Safari browser. A report fromZDNetshares a notification that appears when opening Edge on a MacBook Air.
The notification reads, “TRY THE NEW SAFARI. Fast, energy efficient, and with beautiful design.” It was spotted when ZDNet’s Chris Matyszczyk opened up Edge on his MacBook Air.
Lol kpic.twitter.com/kg1zlwVWcbLol kpic.twitter.com/kg1zlwVWcb— Daniel Rubino (@Daniel_Rubino)March 3, 2021March 3, 2021
Tactics like this are common among tech giants. Microsoft prompts people to try Edge and other Microsoft services throughout Windows 10. Google also suggests that you use Chrome if you use certain Google services on Edge.
Apple’s decision to try to sway people over from Edge could be a sign of respect from the company. As pointed out by Matyszczyk, Apple doesn’t prompt you to use its services when opening other Microsoft apps on macOS devices.
It’s not clear at this point if this notification opens for everyone when they open Edge on a MacBook, but based on Matyszczyk’s report, it’s at least showing up for some people.
When Edge rolled out to macOS last year, it earned apositive reviewfrom our sister site iMore. It has since gained several new features and improved.
A worthy alternative.
Microsoft Edge could give Google Chrome and Apple Safari a run for web browser supremacy on a Mac.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
