Google’s Gemini AI is going to try and help build better online ads
Users can build Google Ads with just a website and Gemini AI
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Googlehas announced plans to use itsGemini AIplatform to try and revolutionize online advertising for businesses.
This move is a significant step in the direction of utilizing generative AI to enhance the effectiveness and cost efficiency of adverts, and promises to deliver a much more streamlined creation process.
After testing Gemini-powered ads, the company has nowannouncedthe launch of its new conversational experience in Google Ads to UK and US customers, effective immediately.
Google goes big on AI-powered ads
The company hopes that its customers can build better Search campaigns by using a more natural, conversational chat-based input. The workflow is designed to be intuitive, quick, and effortless, as theannouncementsummarizes:
“All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”
According to Google’s in-house data, small business advertisers using the conversational experience in Google Ads are 42% more likely to publish Search campaigns with ‘good’ or ‘excellent’ Ad strength, resulting in more conversions.
The next few weeks will see the tool roll out to more English-speaking customers, and for other languages in the coming months.
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
To promote transparency, Google has implemented invisible watermarking technology powered by SynthID in order to identify generative AI-generated images. Image metadata will also confirm their AI origins.
Undoubtedly a tool with immense potential for its customers, Google’s use of artiifcial intelligence in its Ads business has been questioned in recent weeks. It was speculated that one round of layoffs in the business was a result of heightened efficiency, thanks to AI.
Earlier this month, it was noted that a “few hundred” jobs were at risk, though Google told us that this was just part of its normal hiring and firing process.
More from TechRadar Pro
With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!
Nokia confirms data breach leaked third-party code, but its data is safe
Best CDN provider of 2024
Audio-Technica AT-LP70XBT vs Victrola Hi-Res Onyx: which is the best Bluetooth turntable?
