‘I’m a Mac’ guy swaps to PCs in Intel’s latest set of attack ads
Justin Long has swapped sides to Intel in a new series of ads.
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What you need to know
Intel continues to campaign against Apple’s MacBooks. In February, we saw aseries of Twitter adsadvocating Intel PCs over MacBooks. Now, a series of video ads featuring Justin Long compares Intel PCs to Macbooks in several areas (viaiMore). Long famously starred in Apple’s old “I’m a Mac, and I’m a PC” ads.
Intel’s ads specifically go after Apple’s new MacBooks with M1 chips inside. Even though many Apple devices run on Intel chips, including some devices still being made today, Apple ismoving over to its new silicon. Intel seems to be taking the approach that since the bridge is already burning, it might as well torch it to the ground.
The ads start out with Long saying, “Hello, I’m a … Justin,” which is a nod to the old Apple ads. One ad highlights face unlock on an ASUS laptop powered by an Intel chip. Long then moves over to the MacBooks and is disappointed by their color options.
Another ad points to a more notable difference. Intel-powered Windows 10 PCs can connect to multiple monitors. Apple’s M1 MacBooks only support one external monitor. Long, again, is disappointed by Apple’s offering.
A third ad shows the flexibility of Windows 10 2-in-1s, flipping a device between a laptop and a tablet. Long then moves over to the MacBooks and is handed an iPad and other devices.
A final ads has Long use the touch screen on a Windows laptop and then Apple’s Touch Bar, much to Long’s disappointment.
Ads like this aren’t rare. Paul Marcarelli, known for his “Can you hear me now” ads for Verizon, laterfeatured in ads for Sprint. Comedian Dave Chappelle has joked about how he’s done ads for both Coca-Cola and Pepsi.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
