It might be time to bid adieu to your Apple ID - and say hello to your Apple Account instead
Apple might be rebranding Apple ID to Apple Account
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We could soon see a major rebranding ofAppleID,Apple’s name for the account users have to use in order to log in, link together, and manage their Apple devices and services. According to some insiders, Apple is experimenting with changing “Apple ID” to “Apple Account,” and that we could see this come into effect some time this year.
Apple ID is an Apple staple and it allows users to sign into their devices and sync data, settings, and contacts, as well as granting access to Apple services like the App Store andiCloud. You can create an Apple ID when setting up a new iPhone or Mac, via iTunes if you’re on a Windows device (make sure you have the latest version), or at the official Apple ID website.
MacRumors speculatesthat the rebranding of Apple ID to “Apple Account” will happen at some point in 2024, possibly coinciding with the release of macOS 15 (codenamed Glow) andiOS 18(codenamed Crystal). This is expected to take effect across all Apple applications, Apple’s website, and presumably anywhere else where Apple itself refers to Apple ID. As of now, however, Apple hasn’t officially confirmed that this rebrand will take place.
There are already a number of places where Apple user accounts are named “Apple Account,” such as “Apple Account Balance” on its official support page, which explains how users can check and use the monetary balance tied to their Apple ID (as it’s presently known).
A rebranding shrouded in mystery
It’s hard to tell exactly why Apple is considering the rebranding (if it even is, remember these are still rumors for now), but it’s known that Apple rebrands often come in tandem with the launch of new products and services.
Of course, is recently launched theApple Vision Proheadset, its take on virtual reality headsets, and there are a lot of rumors swirling that there could benew MacBooks and iPadscoming very soon. So, if you begin to see Apple ID less and less, it’s (probably) a planned change - that is, if it happens at all.
Most, if not all, Apple device users have come to be familiar with the name Apple ID - so changing it could be risky and confuse people if the rebrand isn’t handled well. That’s something a few of Apple’s rivals know all too well.
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Kristina is a UK-based Computing Writer, and is interested in all things computing, software, tech, mathematics and science. Previously, she has written articles about popular culture, economics, and miscellaneous other topics.
She has a personal interest in the history of mathematics, science, and technology; in particular, she closely follows AI and philosophically-motivated discussions.
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