Microsoft ad attacks the ‘BackBook’ that’s definitely not a MacBook
Microsoft jumps on the trend of comparing the MacBook and PCs.
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What you need to know
We’ve seen a few ads calling out Apple’s MacBooks over the last couple of weeks. Intel launched a videocampaignand adedicated websitecomparing Intel-powered PCs to Apple’s M1 MacBooks. Now, Microsoft is getting in on the fun with an ad comparing the Surface Pro to the M̶a̶c̶B̶o̶o̶k̶ “BackBook.”
Okay, so the ad technically is comparing the Surface Pro to the “BackBook,” but it’s clearly referring to a MacBook. The ad, which was shared on Twitter by Microsoft India, highlights how the Surface Pro can detach from its keyboard and be used flexibly while the MacBook cannot.
The 2-in-1 range of Surface devices come with laptop-to-tablet versatility, enabling you work from anywhere, anytime. Sign up for a demo.pic.twitter.com/p9vTM3wMAuThe 2-in-1 range of Surface devices come with laptop-to-tablet versatility, enabling you work from anywhere, anytime. Sign up for a demo.pic.twitter.com/p9vTM3wMAu— Microsoft India (@MicrosoftIndia)March 24, 2021March 24, 2021
This is a normal comparison between the Surface Pro and the MacBook, which, to be honest, don’t directly compete with each other. While their target audiences might overlap some, the Surface Pro is a flexible 2-in-1 while the MacBook is a traditional clamshell laptop.
TheSurface Laptop 3 vs MacBook Prois a better comparison, as they’re both clamshell laptops. Another apt comparison is theiPad Pro 2020 vs. Surface Pro 7as both of them are 2-in-1s.
A great laptop substitute
The Surface Pro 7 from Microsoft is an impressive piece of kit, featuring a full-blown version of Windows. It’s not quite as sensational as the iPad in terms of screen and camera tech, but for a work tablet, it’s unmatched for many.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
