Microsoft has a new blockbuster ad for Windows 11

2 min. read

Published onSeptember 9, 2021

published onSeptember 9, 2021

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Windows 11 is coming soon, and Microsoft revealed today a blockbuster 60 seconds ad for the new OS. The short clip features the same production quality we’ve previously seen in videos for Surface products, and Microsoft wants the ad to show how Windows 11 “brings you closer to what you love.”

“Set to the music of the new single “All Starts Now” by Odessa featuring Tim Myers, the ad follows its hero as she explores the visually stunning new Windows, walking past apps in the new Microsoft Store, playing games with Xbox’s Master Chief, realizing Windows 11 widgets emerging from a beautiful cloud and chatting with a friend who though on the other side of the world seems close enough to touch, all representing the seamless experiences that Windows 11 makes possible,” the companyexplained today.

The ad starts with a young woman interacting with a Windows 11 PC before being pulled in a colorful corridor filled with Microsoft Store apps and games. The action then transitions to a desert where Halo’s Master Chief steps off a Warthog to shoot a Covenant Banshee with a rocket launcher.

The Windows 11 news widget appears beneath the Pastel explosion, and the rest of the ad is a fast-paced succession of sequences that briefly shows the new Teams for Consumer app that will ship with Windows 11. One of the last shots shows the woman using the new Snap Assist controls to watch a video while having a Teams video call and the Xbox app opened side by side on a Windows 11 PC.

Overall, the new ad may leave many people scratching their heads, as new Windows 11 features don’t exactly get a lot of screen time. This ad is probably not something that will make most Windows 10 users immediately want to upgrade to Windows 11, but that’s probably fine. This ad does mark the launch of an international ad campaign to “raise awareness and excitement around Windows 11,” but Microsoft will also be relying on PC manufacturers to get the word out about Windows 11.

Do you think this is a good ad from Microsoft, or would you have preferred something a little more down-to-earth? Let us know what you think in the comments below.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

User forum

0 messages

Sort by:LatestOldestMost Votes

Comment*

Name*

Email*

Commenting as.Not you?

Save information for future comments

Comment

Radu Tyrsina

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Microsoft has a new blockbuster ad for Windows 11#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft has a new blockbuster ad for Windows 11