Share this article
Latest news
With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low
Copilot in Outlook will generate personalized themes for you to customize the app
Microsoft will raise the price of its 365 Suite to include AI capabilities
Death Stranding Director’s Cut is now Xbox X|S at a huge discount
Outlook will let users create custom account icons so they can tell their accounts apart easier
Microsoft rival Salesforce partners to bring Azure, Teams, to marketing cloud
2 min. read
Published onNovember 14, 2019
published onNovember 14, 2019
Share this article
Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more
In a surprising turn of events today, bitter Customer Relationship Management software rivals Microsoft and Salesforce have teamed up recently to combine strengths andprovide better cloud scalability to customers.
More specifically, theSalesforce CEO and outspoken Microsoft criticwants the two companies to deliver new cloud experiences by integrating its noteworthy CRM technologies with Microsoft’s expansive Azure software and communications tool, Teams.
The plan is for Salesforce to build a new integration layer that gives “sales and service users the ability to search, view, and share Salesforce records directly” within Microsoft Teams.
“At Salesforce, we’re relentlessly focused on driving trust and success for our customers,” said Marc Benioff and Keith Block, co-CEOs, Salesforce. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”
Furthermore, the partnership will see Salesforce move its Marketing Cloud to Azure allowing the company to focus on performance optimizations rather than trying to scale while also reducing onboarding times for their customers.
More importantly, Salesforce’s integration benefits from Azure’s global footprint and helps the CRM giant “address local data security, privacy and compliance requirements,” Microsoft’s cloud has already met in various international regions.
The move obviously was driven more by demand than an altruistic intent as a well-known customer of both companies responded to the integration news with the overwhelming approval of the merging.
“Marriott has more than 7,200 properties spanning 134 countries and territories, so driving efficiency and collaboration is critical,” said Brian King, global officer, Digital, Distribution, Revenue Strategy, and Global Sales, Marriott International. “The combination of Salesforce and Microsoft enables our teams to work better together to enhance the guest experience at every touchpoint.”
Much of this proposed integration is road mapped for 2020 with specific Microsoft Teams integration slated for late 2020.
Kareem Anderson
Networking & Security Specialist
Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.
He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.
User forum
0 messages
Sort by:LatestOldestMost Votes
Comment*
Name*
Email*
Commenting as.Not you?
Save information for future comments
Comment
Δ
Kareem Anderson
Networking & Security Specialist
He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security
