Millennials prefer PlayStation but Gen Z like Xbox more according to new study

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Published onFebruary 9, 2020

published onFebruary 9, 2020

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Early stats fromMBLM’s Brand Intimacy 2020 Study(viaYahoo), which will be fully released on February 14th, show that, while Millennials rank PlayStation as their number one brand, those in Gen Z (individuals born between 1995 and 2012 according to the study) choseXbox.

What’s interesting about this study is that it’s not aboutvideo gamebrands but brands in general which just goes to show how much gaming has become a part of modern life. It’s unclear why Millennials (1981-1996) claim to have a more emotional connection to PlayStation over Xbox though it could likely be a response to having such strong memories of the first three PlayStation consoles throughout their childhood.

Those in Gen Z connecting more to the Xbox brand is curious as Sony’s consoles have generally outsold Microsoft’s recently. It’s important to remember though that this study isn’t about how profitable a brand is but by the strength of its emotional connection to consumers.

So, while PlayStation consoles may be selling better, the Xbox brand appears to be doing a better job of creating positive experiences for consumers to latch onto. This could be related to Xbox’s prominence onWindows 10 devices, theXbox Game Pass subscription service, therise of the Mixer streaming service, support for backwards compatibility, or even its fun Xbox-branded merch like theXbox Onesieand theXbox Lynx body spray.

Xbox could also just be on consumers’ minds more than PlayStation sinceXbox has had a stronger presence at E3 recentlyand alsorevealed its Xbox Series X consolewhile all consumers have seen of Sony’s PS5 is its logo.

Let us know what you think the reasons are for the difference in the comments below and thenfollow us on PinterestandTwitter for more Xbox gaming news.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Millennials prefer PlayStation but Gen Z like Xbox more according to new study