Revamped marketing coming for Microsoft 365 in new fiscal year

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Published onJuly 3, 2019

published onJuly 3, 2019

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Every year, the month of July is when a new fiscal year kicks off for Microsoft, and this is usually an opportunity for the company to do some house cleaning. According to the usually well-informed Mary Jo Foley fromZDNet, a recent reorg of the Microsoft 365 organization has led to the creation of a new “M365 Foundations” team that will be in charge of marketing Microsoft 365 as a unified product.

For those unfamiliar, Microsoft 365 is a subscription bundle including Windows 10, Office 365, and Enterprise Mobility + Security. Prior to the recent internal reorg, Microsoft used to have three separate marketing teams overseeing these three products, according to Foley. That’s reportedly changing with a new single marketing team that will try to better market a set of different products for enterprise users.

As part of this M365 marketing reorg, there’s now a new “M365 Foundations” team being run by Rob Howard. The idea here is to bring together Windows, Office Management and the M365 Developer Platform into a common org.

Howard spoke to me at Build 2019 (before this reorg) about what Microsoft considers this “M365 Developer Platform” to include. The short answer: Microsoft’s identity platform (Azure Active Directory and Active Directory); the unified Microsoft Graph API; the “knowledge substrate”; and the coming Fluid Framework for faster coauthoring and building web-based distributed apps.

Microsoft officially announced Microsoft 365two years ago at its Inspire conference, and it’s safe to say that the new brand isn’t as well known and understood as Office 365 for now. This new unified marketing team will have a lot of work to do to infuse some meaning into this brand and make it more relevant in the enterprise world. Microsoft is also expected to be working ona consumer version of Microsoft 365which is currently supervised by the company’s Modern Life & Devices team.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Revamped marketing coming for Microsoft 365 in new fiscal year#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Revamped marketing coming for Microsoft 365 in new fiscal year