Samsung’s 2024 OLED TVs add better brightness and a next-gen anti-reflection screen
The perfect companion for brighter rooms?
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Ahead ofCES 2024,Samsunghas revealed the latest additions to its QD-OLEDTV range for 2024: the Samsung S95D and S90D. Although we’ve had no official release date or pricing information, we can be sure to expect that info in the coming weeks.
Samsung’s 2023 QD-OLEDs, theS95CandS90C, were two of thebest TVsof 2023, both receiving five star reviews and awards at theTechRadar Choice Awards 2023. The S90C even de-thronedLG’s OLEDs and was named ourTV of the year. That’s a tough act to follow, so Samsung’s 2024 QD-OLED lineup comes with high expectations.
Samsung has confirmed details regarding the flagship Samsung S95D and S90D, both of which will be available in 55-77-inch sizes, and feature a couple of interesting upgrades. The first is that Samsung promises 20% more brightness, claiming that the S95D can achieve 1,600 nits peak brightness compared with the S95C’s 1,400 nits.
Another major announcement is the introduction of OLED Glare Free, an anti-glare screen coating that aims to eliminate reflections in bright rooms. This is being included with the Samsung S95D, but not the S90D (which will come with a matte screen). Samsung also claims it will have no effect on contrast or viewing angle. This could solve the age-old problem a lot of OLED TVs suffer from as OLEDs tend to focus on delivering accurate, jet-black tones and shadows, meaning they often lack brightness and can struggle in well-lit rooms.
Other than these two major announcements, the Samsung S95D and S90D are confirmed to support up to4K144Hz again, with FreeSync Premium Pro and FreeSync Premium capabilities on the S95D and S90D respectively for gaming. Both will also feature Samsung’s updated Game Bar 4.0, which introduces a new AI Auto Mode where Game Bar will automatically adjust picture and sound to suit the genre of game you’re playing such as RPG, FPS and so on
Samsung S95D and S90D: game-changing or more of the same?
The Samsung S95C was a huge step above its predecessor, the Samsung S95B, thanks to its better contrast levels, bolder colors and even higher brightness. The Samsung S90C also introduced QD-OLED at a more affordable price, with prices now even sitting around the same as a mid-range OLED such as theLG C3. This means the Samsung S95D and S90D have to exceed fairly lofty expectations.
The introduction of even higher brightness levels and an anti-glare screen (on the Samsung S95D) is a real game-changer for OLED TVs. A problem with a lot of thebest OLED TVsis that even with higher brightness levels, such as theLG G3with its MLA tech, reflections can still be an issue. So if these can be eliminated altogether, as we said above, one of OLED’s major setbacks is no longer an issue. Helped by even higher brightness levels still, the Samsung S95D could be the perfect OLED for bright rooms.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
Samsung claims the S95D will achieve 1,600 nits peak brightness and if this claimed figure is correct, it would not only be the brightest OLED around ( we measured thePanasonic MZ2000at 1,480 nits peak brightness), but also surpass mini-LED levels of brightness from the likes of theHisense U8K.
But, delving deeper into the specs, the TVs seem almost identical. Both the S95D and S90D have the same speaker configuration and power output as last year’s models, the same gaming features andstillno Dolby Vision. Now that’s not to say it’s a bad thing as both the S95C and S90C are brilliant TVs, but it almost seems like Samsung could have introduced something else to the mix.
Maybe there’s just a lot of expectation on the Samsung S95D and S90D as its predecessors did so much to innovate QD-OLED TVs. One thing for sure, though, is that with an anti-glare screen and higher brightness, the Samsung S95D could be the perfect TV.
Check out ourCES 2024hub for all the latest news from the show as it happens. We’ll be covering everything from8KTVs and foldable displays to new phones, laptops, smart home gadgets, and the latest in AI, so stick with us for the big stories.
And don’t forget tofollow us on TikTokfor the latest from the CES show floor!
You might also like…
James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.
OLED vs Mini-LED: which TV type is best?
Leica’s small new 4K laser projector is a very cool-looking way to get up to 300 inches of movie magic
Belkin’s Travel Bag for Vision Pro has pockets and is way cheaper than Apple’s own case
