Take-Two CEO is pleased the GTA 6 trailer ‘broke the internet’ but found the leak ‘disappointing’
The comments come from a recent interview
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Alongside the company’s latest earnings report, Take-Two Interactive CEO Strauss Zelnick has been reflecting on the effects of the recentGrand Theft Auto 6trailer leak.
If you’ve somehow already forgotten, the trailer for the upcoming entry in theGrand Theft Autoseries suddenly appeared on Twitter / X on the day before its planned reveal. This prompted developer Rockstar Games to officially post the trailer hours before its intended release, sending gaming news writers everywhere into a panicked frenzy.
In a newinterview with IGNin advance of the earnings call, Zelnick described the trailer leak as “disappointing”. Even so, he went on to say that he does not believe that the leak has harmed the company in any significant way.
“It’s amazing when the trailer announcement is huge news, and then we were very gratified when the trailer broke the internet,” he explained. “In terms of the leak, that’s always disappointing for the team, but ultimately, I don’t think it hurt us.”
The trailer has already racked up a jaw-dropping 174 million views onYouTube. It also broke the record for the most-viewed trailer launch of all time on the platform, which is an impressive achievement. You can see theGTA 6trailerfor yourself below:
Although it’s impossible to know what would have happened without the trailer leak, these massive numbers could suggest that the leak might not have had much of an impact on the number of people interested in the trailer forGTA 6.
On the other hand, it’s also easy to imagine that the trailer would have performed similarly well either way given the massive cultural icon that its predecessor,Grand Theft Auto 5, has become.
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Set for release some time in 2025,GTA 6is easily one of the most exciting and anticipatedupcoming gamesright now. Set in the classic fan-favorite locale of Vice City, we’re very much looking forward to getting to grips with its world and characters.
For more on the upcoming Grand Theft Auto game, here’severything we know so farand our thoughts onthe GTA 6 trailer’s cultural ‘moment’.
Dash is a technology journalist who covers gaming hardware at TechRadar. Before joining the TechRadar team, he was writing gaming articles for some of the UK’s biggest magazines including PLAY, Edge, PC Gamer, and SFX. Now, when he’s not getting his greasy little mitts on the newest hardware or gaming gadget, he can be found listening to J-pop or feverishly devouring the latest Nintendo Switch otome.
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