Where to buy the Fujifilm X100VI: current delivery estimates and the best retailers
Availability remains scarce but there are some tricks you can try
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Trying to get a hold of a Fujifilm X100VI? You’re not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we’ve seen for a long time, with demand massively outstripping supply.
It’s not a huge surprise, given the popularity of its predecessor, but most stores are still scrambling to fulfil orders for the Fujifilm X100VI even many months after release. Simply put, if you order today you’ll join a large line of photographers waiting to get their hands on the camera.
We’ve outlined the best retailers to check out just below, but note that nowhere has immediate stock right now and all retailers are generally operating on a first-come-first-serve basis. We do have a few tidbits of information to share, however, that might help you snag a camera. We’ve also included some alternative models that we’ve personally reviewed and loved here at TechRadar. They may lack the certain je ne sais quoi of the Fujifilm X100VI but they’re great options that are actually available to buy right now.
From our ongoing research, it seems that most of the people who were lucky enough to preorder a camera back in February have now received a camera. There may be a few exceptions where this isn’t the case, however, which proves just how popular this camera is right now.
The Fujifilm X100VI retails for $1,599 / £1,599 at all retailers right now, which we don’t expect will change for a long, long time due to this camera’s popularity. If you’re interested in a full run-down of the camera, check out our recently publishedFujifilm X100VI reviewfor our detailed thoughts.
Where to buy the Fujifilm X100VI
Current Fujifilm X100VI retailers
Current delivery estimates
Most of the major camera retailers aren’t listing delivery estimates for the Fujifilm X100VI on their websites right now. Unfortunately, this has been the case for a while now and the sole retailer that does list and estimate (Jessops in the UK), is currently listing January 2025 as its estimate.
In short, it doesn’t seem likely that you’ll receive a camera this year if you order one right now. To give you an idea of demand, there arestill reportsof people who ordered their camera within the first week of launch but haven’t received a camera yet. Fujifilm itself has stated thatit could take months to fulfil any backorders, despite reports ofincreased manufacturing capacity, so I think we’re likely in it for the long haul here.
Pro tip: people have had luck at Best Buy
If you’re stuck in the US, there is one trick you can try, however. This is one thing that I’ve been keeping an eye onover at the official Fujifilm sub-Redditand it seems that an increasing number of people are having luck with this method.
The steps here involve using Best Buy’s ‘Shop with an Expert’ feature to directly contact a sales representative. While you’ll have to jump through a few hoops here, a sales rep can help you track down stock at the various Best Buy branches and potentially set you up with an invoice.
Note that you may have to keep trying this method over several days to secure a camera but it’s worth trying in my opinion. Unless you’re dead-set on a particular color, I’d also recommend inquiring about both Silver and Black as several Redditors have reported that widening your search can help you get your hands on an X100VI.
Be aware: X100VI scalpers are active
Pro tip: I’ll tell you wherenotto buy the X100VI - over on eBay. As expected, unscrupulous sellers are now posting their X100VI preorders on the auction site for absolutely exorbitant sums of up to $5,000 in some extreme cases. You don’t need us to tell you that the X100VI isn’t worth anywhere near this crazy amount, so definitely don’t fall for the trap.
If you have $5,000 to spend on a camera, then there are plenty of other options right now - including some of thebest compact camerasmoney can buy (hint: Leica Q3). You can also buy some superb Fujifilm cameras with up-to-date features and a gorgeous lens for much, much less - which we’ve covered just below.
Fujifilm X100VI: buying advice
What else can you do? Here’s our advice
- Call around at local retailers
This is a tried-and-true tip that we’ve used previously to snag stock on in-demand tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller wait lists for recent releases and sometimes, just sometimes, you’ll even find in-stock items hiding in the backrooms. Conversely, these retailers also tend to receive less stock when products are shipped so it’s often a fine line to tread when actually placing an order. It doesn’t hurt to call around, however, and this tip also applies to larger stores that have local brands like Best Buy.
- Keep an eye on Amazon
Amazon and to a lesser extent, Best Buy, tend to release stock for in-demand products on a semi-regular basis. Unlike most photo specialist stores - which are still operating on a first-come-first-serve preorder basis - these stock drops are for items that are fully in stock and ready to ship immediately. The issue is that there’s usually no prior warning for these stock drops and they also tend to be available in extremely limited numbers. It’s well worth adding an item to your wishlist and checking in regularly at Amazon if you’re willing to wait it out, however.
-
Fujifilm X-T52. Fujifilm X-E43. Fujifilm X-T30 II4. Ricoh GR III6. Leica Q37. Nikon ZF
-
Check out other cameras
The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece onseven excellent alternatives to the Fujifilm X100VIthat’s well worth reading if you want a detailed run-down of a few other options, but I’ll also summarize here.
If you want a high-performance alternative to the X100VI, you could opt for theFujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood - like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It’s a little pricey at $1,699 / £1,449 - and you’ll obviously have to buy your desired lens separately. It also doesn’t have the fancy hybrid optical viewfinder that’s unique to the X100 series, so you’ll arguably not get that same old-school feel. Image-wise, however, the cameras are identical, and we’re big fans of the X-T5 at TechRadar (see ourFujifilm X-T5 reviewfor more details).
For a cheaper Fuji alternative, you could consider either theFujifilm X-E4orFujifilm X-T30 II- both of which are smaller-styled interchangeable lens bodies. They’re last-gen models now, and subsequently only feature 26MP sensors, but they can be found for under $1,000 if you shop around on the used market and they both feature most of the brand’s film simulation presets. Unfortunately, due to popularity, Fuji cameras are really, really over-priced on the second-hand market right now.
Outside of Fuji, there are compelling options in the form of theRicoh GR IIIandLeica Q3. The Ricoh in particular offers fantastic tac-sharp images in a superbly pocket-friendly and affordable package. The Leica Q3 in comparison runs at an eye-watering premium but does offer the epitome of outright image quality thanks to its lavish 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro-styledNikon Zf- a recent addition to the brand’s line-up and one that’s been extremely well-received. If you’re interested, check out ourRicoh GR IIIreview, ourLeica Q3 review, andNikon Zf reviewfor more details.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
Alex is TechRadar’s deals editor, specializing in getting our readers the bang bang for the buck on the tech that we know and love. He’s a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex’s expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you’ll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.
Looking for a Fujifilm X100VI alternative? Its biggest rival could get a successor soon
Leica Q3 43 review: a stunning premium compact with a unique focal length
The M4 Mac mini has removable, modular storage – and an important SSD upgrade
